CARTA TRANSIT ADVERTISING RATES
Effective October 16, 2006

All rates are NET rates.  Advertiser is responsible for all sign or brochure production costs.  Availabilities will vary.  The number of buses listed is the maximum number of vehicles with that particular size of sign display.  Current availabilities will be confirmed with the contract.  For additional information contact CARTA, telephone 423-629-1411, fax 423-698-2749.

FIXED ROUTE SERVICE 

Exterior Signs

King  (Street Side)     $160 per sign, per month
Large   30" high x 144" wide  29 buses
Regular 30" high x 108" wide  20 buses

Queen  (Curb Side)     $125 per sign, per month
Large  30" high x 108" wide  5 buses
Regular 30" high x 72" wide  24 buses
Small  28" high x 60" wide  20 buses  (size available after 6-1-06)

Taillight  (Rear)     $115 per sign, per month
Regular 21" high x 70" wide  44 buses
Small   17" high x 72" wide  5 buses

Interior Signs

Regular 11" high x 28" wide  $20 per sign, per month
49 buses, up to 10 spaces on each vehicle

Large  11" high x 42" wide  $25 per sign, per month
49 buses, up to 6 spaces on each vehicle

DOWNTOWN SHUTTLE

Brochure Pockets
$220 per month for one pocket on each bus
Maximum 8 pockets per bus, 12 electric buses in the fleet.

Signs - Interior or Exterior
21" high x 50" wide
$190 per sign, per month

PRODUCTION INFORMATION - FIXED ROUTE SERVICE
Exterior Signs
King, Queen and Taillight sized displays must be either printed on 1/4" Coroplast boards or on vinyl, using synthetic enamels.  To ensure legibility of text, allow a 1.5" margin on all sides on all exterior displays.

Interior Signs
Produce on 5-ply cardboard coated on one side, grain running lengthwise.  To ensure legibility of text, allow a 1" margin on all sides.  For long term displays (6 or more months), produce posters on 0.015 styrene or have posters laminated.

DOWNTOWN SHUTTLE
Brochures 
Brochures and rack cards should be no wider than 4" and no higher than 12".

Signs
Interior - Signs should be produced on static cling material with a solid color (white or like) base to read outward.
Exterior - Signs should be produced on ultra-vision or like product to read outward.

SHIPPING ADDRESS
Jill Veron
CARTA
1617 Wilcox Boulevard
Chattanooga, TN 37406

To ensure displays are in place by contract starting date, signs and/or brochures should arrive 5 business days in advance of showing.

TERMS AND CONDITIONS
A minimum of a one-month showing is requested.  Payment for the first month must be made in full by the posting date.  For showings of more than one month, payment for the first month is due by the posting date and Advertiser will be invoiced monthly in advance for remaining months.  All copy and illustrations are subject to the approval of CARTA.  Contracts are also subject to the terms and conditions of advertising service listed on the reverse side of CARTA's "Contract for: Transit Advertising" and CARTA Transit Advertising Policy.  All rates are NET rates. Rates include the initial installation of signs.  Should Advertiser wish to have signs changed or replaced during the contract period, an additional charge of $5.00 per sign will be billed to the Advertiser.